I’d like to build a brand for my new business venture, does it matter that I’m just starting up?

Building a new brand at the beginning of your new business journey is the perfect time to do it – but do it right. The worst thing you can do is go to market with a badly thought through brand and have to battle to look professional. I will spend time understanding your offer and how you pitch yourself to customers and stakeholders, I’ll help you with building presentations that are effective and deliver the collateral you need immediately while planning the roleout of other materials to suit your budget.

I’m not a financial services business, can you still help me build my brand?

Over the years I have worked in most business categories, it just so happens I have worked with a lot of financial services related businesses as well. Part of the challenge when building a new brand or working within an existing brand is to understand the business, this is something I enjoy and do well.

I notice you are not based in a major city, can you still service my brand?

While I probably can’t work away from the studio for too long I am happy to travel to meet face-to-face as this is the best way to get to know you and your business. Everyone is pretty used to working remotely these days but building a close relationship is a must. Once we build a plan for the design and strategy I can start to role this out without having to be on premises or in your city.

I already have a logo and some visual branding assets, how else can you help me grow?

A lot of businesses already have the foundations of a brand or a fully formed brand. I am happy to work within your existing brand style and strategy, using that as the basis to build new material and bring new ideas. If you have the foundations of a brand but feel it needs more depth and messaging or it needs refresh then that is also something I can help you through. Often the visual brand (logo, colour palette, fonts and imagery) is great but the way you talk about yourself and how these messages are implemented and rolled out are not bedded down. Sometimes there just needs to be more thinking or the way you present need extending. Adding more thinking into the brand will help you build understanding from stakeholders across marketing and in financial communications.